Social sites include sites like Google +, Facebook, Pinterest and LinkedIn. Since these sites have hundreds of millions of members, it will make it much easier to put your message in front of the people you want to market to.
Social marketing sites allow you to connect with your audience and build a following. In order to do it right though, there are some steps you will need to take. Here’s what you need to do to get started.
You will want to choose the sites where you will market. Make it part of your marketing arsenal if you want to succeed in your online marketing efforts.
Next, create a profile for each one of these sites. Profile set up should be self explanatory, but here are a few tips to help you get the most from your profiles.
Upload photos on Facebook and Pinterest that really represent your business. For Facebook, LinkedIn and Google +, create a page for each of your websites or for your business. Make sure you write a good description about your business, and include your keywords in the page title and description.
Some of this information will be found in the search engines, and some of it won’t. Each site has an internal search engine where visitors will search. Having the right keywords and an optimized profile will make it easier for you to be found.
The next step is to find people or friends to follow once you’ve completed your profile. Do a search at each of the sites to find others in your industry and then connect with them. Sometimes these sites have a limit on the number of people you may friend or follow, so this will be a task you need to do on a daily basis until you have built up a credible base.
Next, look for groups. Only Facebook and LinkedIn will offer these, but you can find groups related to what you do so you may connect with those who are interested in what you offer. Join groups that also have your audience.
You want to mix it up. If you constantly post information about your industry and nothing else, no one will listen to you. The exception here is Linkedin because it’s the number one business network, and you should only offer content related to your business.
If you want to be where your customers are, then focus on these four sites. Depending on your industry, don’t forget to add those sites specifically related to your industry.
Social sites include sites like Google +, Facebook, Pinterest and LinkedIn. There are also plenty of niche topic related sites available for you to market your products and services. Since these sites have hundreds of millions of members, it will make it much easier to put your message in front of the people you want to market to.
Social marketing sites allow you to connect with your audience and build a following. You will want to choose the sites where you will market.